NEWS AND EVENTS

Fergus Falls, Minn. – ShoreMaster, LLC, which merged with HydroHoist, LLC in 2019 and acquired Neptune Boat Lifts in 2020, announced today that the portfolio has rebranded under the umbrella title Waterfront Brands. Collectively, Waterfront Brands offers the most comprehensive suite of waterfront products, for both fresh- and salt-water, in North America. Invision Capital remains an equity partner as the portfolio looks to continue expansion into North American marine markets.

Fergus Falls, Minn. and Fort Lauderdale, Fla. – ShoreMaster, LLC, which merged with HydroHoist, LLC in 2019, announced this week the acquisition of Neptune Boat Lifts, Inc., the premier salt-water boat lift brand based in Fort Lauderdale, Florida. Collectively, these three market leaders provide the most comprehensive suite of waterfront products in North America.

Boat owners love being on the water and feeling the waves under their favorite watercraft. They choose boat lifts to make boat ownership easier. They choose HydroHoist boat lifts for another reason – because they want the best bang for their boating buck, which means they want the bestselling boat lift – a HydroHoist – because we are an industry leader in boating and boat lift technology.

Making the decision to invest in a boat lift means you know the importance of protecting your investment with a lift that has the added benefit of making boat ownership and use easier. The type and size of your watercraft help determine the best boat lift for your boat. Since 1964, our company has pioneered the boating industry with lifts and other accessories that take a lot of the work or heavy lifting out of boating.