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HydroHoist is proud to announce the addition of a Southeast Regional Manager, Mike Flounlacker, based in Pensacola, Florida.

“We see strong potential in southeastern Florida and Mike’s expertise and work experience will play an important role in bringing our products to market,” said HydroHoist CEO Mick Webber.

A loyal Floridian, Flounlacker attended both Florida State University and the University of West Florida before making his career as a government contractor for marine construction and engineering. His contracting revolved around business development, which he sees as an important aspect in achieving HydroHoist’s success in the region. Mike’s time as a business development executive was spent building rapport with key personnel, leading business expansion, and setting goals and projections. He sees opportunity in this area because his customers are looking for more options and best-value purchases.

His capacity at HydroHoist will be utilized exploring areas for growth within the Florida market and expanding the existing customer base in the Southeast United States coastal areas. Mike sees tremendous opportunities for HydroHoist’s line of products.

“Mike’s knowledge of the demands of the marine industry will allow him to react to what the market wants and provide feedback,” Webber said.

“The addition of Mike, along with the introduction of our newest saltwater boat lift creates a synergy that will elevate our presence in the nation’s number one boating state.”

Flounlacker’s main goal for 2017 is to grow the HMG brand in the southeast coastal market. On being asked about his first impressions he said, “It is great to be part of such a stable company with a talented team that focuses on a customer-first philosophy.”

He has been married to his wife, Stephanie, for 17 years, and has two sons, Christopher and Paul, who are 16 and 12 respectively. In his spare time, Mike likes hunting, fishing, weightlifting, and coaching his son’s junior high football team.

HydroHoist is the oldest and largest hydropneumatic boatlift manufacturer in the world.  HydroHoist serves a worldwide marketplace in all aspects of pleasure craft, service boats, Personal Water Craft (PWCs) and other floating vessels. HydroHoist owns five patents relating to boat-lift technology and electric power pedestals, and has International Organization for Standardization (ISO) certifications for its manufacturing processes. Learn more at